The Google Display Network or GDN is a display advertising channel that allows advertisers to serve display ads to their target audiences using Google Ads. It reaches millions of websites and more than 650,000 apps. It can help you reach consumers when they’re browsing websites, reading the news, reading content that’s related to your ads or related to your product.
Although Google display ads still originates within the Google Ads interface, display ads perform very differently from their paid search counterparts. The main difference between Google search ads and display ads is that search ads are a form of “pull” advertising while display ads are “push” advertising.
Here are benefits of using Google Display Network ads in your upcoming campaign:
one time payment for Google Display Network Ads - you may select all or only ones that you need
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